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Africa Fashion Law Talk with Mr Sola Oyebade

Behind every fashion show , there is always a team that makes the show a reality. Today   I had the privilege of having an extensive discussion with Mr Sola Oyebade also known as Mr Mahogany. Mr Sola Oyebade is an international multi award winning show producer,who has been in the light of fashion for over 40 years. He established the Mahogany International Company in 1996 and since then Mahogany International has brought a different twist to the regular fashion shows in Africa, Nigeria and other part of the world. Mahogany International is an award winning event production company, this company offers its clients full event production services built from over 21 years of experience in event, project management and show production locally and internationally.  Mahogany International has been a part of various show production, the company has worked with and still works with the following; GTB fashion weekend, Terra culture, Chevron, Nigeria Student Desig...
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Africa Fashion Law Talk with Liz Lenjo Kags

Hey AFL readers, This year definitely seems to be running fast. April is almost here. I hope March has been a beautiful month for you? I had the privilege to interact with a beautiful, smart lawyer, Liz Lenjo. Interacting with her was highly impactful, I definitely gained a whole lot..   Africa Fashion Law Talk continues....  ■ Kindly give us a brief introduction  about yourself and a brief history of your practice as an entertainment and fashion lawyer. Liz- I am an Advocate of the High Court of Kenya and Managing Partner of a niche boutique legal services firm; Kikao Law. The firm specializes in Intellectual Property Law, Entertainment and Sports Law, Media Law and Fashion Law and of course Commercial Law. We pride ourselves in being advocates for the creative industry.  Growing up I wanted to be a musician and dancer but owing to the status of the “industry” in the late 80s and 90s, my mother would hear none of it. She said I would die broke. ...
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Africa Fashion Law Talk with Magdalena Niewelt

Some days back, the AFL team made a new friend, she is an attorney, a tourist, a fashion lover and she is a fashion law expert.   She would be the first person we would be having an interview with for the launch of the "Africa Fashion Law Talk". The Africa Fashion Law Talk entails a whole lot. Let's keep the interview simple. We had an amazing discussion in relations to fashion law, she is Magdalena Niewelt, she is an attorney at the chamber of Attorneys in Katowice, Poland. Like I said; i will be keeping it simple, let's go into the interview, there is so much every fashion entrepreneur can learn...  How is the weather in Poland? Lena-  The weather is good, spring is coming. Tell us about yourself Lena - My name is Magdalena Niewelt. I am an attorney. I finished law studies at the University Of Silesia in Poland. I finished my doctoral studies in intellectual property. I am an attorney at the Chamber Of Attorneys in Katowice. What cr...
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FASHION MARKETING- (What makes you go shopping? )

How do we get the clothes we wear? Have you ever thought about the production process of the clothes you put on everyday. It is a long process; first, there is a plant, then there is the harvesting process, then the textile manufacturer produces the fabric, the designer creates a design, then the work is put together, there is the legal protection process, the branding process and you have your outfit... it seems easy right... well it isn't and something is missing..  what is missing? Hmmm... the Marketing process. The Fashion company need to communicate to the customers, the communication basically is the Marketing procedure. Marketing is  about finding exactly whom to sell to, and why and how they want to buy. It includes product development, examining and managing customers relationship and satisfying customer needs. Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to be produced to the presentati...
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AFL REVIEW- 360 Creative Hub (A coworking space for Fashion designers)

In various part of the world, coworking spaces has become a necessity. There are various coworking spaces for various industries in Africa and in Nigeria.  The Nigerian Fashion Industry became one of those industries(with coworking spaces)recently as a result of the rise of an innovative fashion company referred to as the 360 Creative Hub.  I told myself I had to do an AFL review on my visit to the 360 Creative Hub. This company has made it easier for designers, it is a coworking space for designers. When I say co-working space I mean, it is a place where designers can work in, creating collections or making outfits for customers. The 360 creative hub is an innovative platform that gives entrepreneurs and designers access to their own private space where they can dream and create. The office is fully equipped in the highbrow area of Surulere in Lagos State, Nigeria . The co-sewing space helps you find inspiration and create your own designs with access to sewi...
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FASHION BRANDING..

I will be taking a course on fashion digital branding in a couple of weeks, pretty excited. Thus I have been studying extensively on fashion branding.  I decided to share a brief summary on fashion branding. You don't want to miss This, so much to learn. Branding is essential for every business, a fashion business is not an exception. Branding is a marketing practice of creating a name, symbol or name that differentiates a product from another product . To survive in the fashion business,  there is a need to possess working knowledge about marketing and branding. branding determines the growth of any business. A fashion business is like any other commercial business, it involves producing, buying and selling of products. It is necessary to study before delving into a fashion business. A fashion business needs to deliver more than just the products and this is where branding steps in. Branding basically differentiates the label from other labels alike ...
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