Africa Fashion Law

Some days back, the AFL team made a new friend, she is an attorney, a tourist, a fashion lover and she is a fashion law expert.   She would be the first person we would be having an interview with for the launch of the "Africa Fashion Law Talk". The Africa Fashion Law Talk entails a whole lot. Let's keep the interview simple. We had an amazing discussion in relations to fashion law, she is Magdalena Niewelt, she is an attorney at the chamber of Attorneys in Katowice, Poland. Like I said; i will be keeping it simple, let's go into the interview, there is so much every fashion entrepreneur can learn...  How is the weather in Poland? Lena-  The weather is good, spring is coming. Tell us about yourself Lena - My name is Magdalena Niewelt. I am an attorney. I finished law studies at the University Of Silesia in Poland. I finished my doctoral studies in intellectual property. I am an attorney at the Chamber Of Attorneys in Katowice. What cr...

How do we get the clothes we wear? Have you ever thought about the production process of the clothes you put on everyday. It is a long process; first, there is a plant, then there is the harvesting process, then the textile manufacturer produces the fabric, the designer creates a design, then the work is put together, there is the legal protection process, the branding process and you have your outfit... it seems easy right... well it isn't and something is missing..  what is missing? Hmmm... the Marketing process. The Fashion company need to communicate to the customers, the communication basically is the Marketing procedure. Marketing is  about finding exactly whom to sell to, and why and how they want to buy. It includes product development, examining and managing customers relationship and satisfying customer needs. Fashion marketing is the process of managing the flow of merchandise from the initial selection of designs to be produced to the presentati...

In various part of the world, coworking spaces has become a necessity. There are various coworking spaces for various industries in Africa and in Nigeria.  The Nigerian Fashion Industry became one of those industries(with coworking spaces)recently as a result of the rise of an innovative fashion company referred to as the 360 Creative Hub.  I told myself I had to do an AFL review on my visit to the 360 Creative Hub. This company has made it easier for designers, it is a coworking space for designers. When I say co-working space I mean, it is a place where designers can work in, creating collections or making outfits for customers. The 360 creative hub is an innovative platform that gives entrepreneurs and designers access to their own private space where they can dream and create. The office is fully equipped in the highbrow area of Surulere in Lagos State, Nigeria . The co-sewing space helps you find inspiration and create your own designs with access to sewi...

I will be taking a course on fashion digital branding in a couple of weeks, pretty excited. Thus I have been studying extensively on fashion branding.  I decided to share a brief summary on fashion branding. You don't want to miss This, so much to learn. Branding is essential for every business, a fashion business is not an exception. Branding is a marketing practice of creating a name, symbol or name that differentiates a product from another product . To survive in the fashion business,  there is a need to possess working knowledge about marketing and branding. branding determines the growth of any business. A fashion business is like any other commercial business, it involves producing, buying and selling of products. It is necessary to study before delving into a fashion business. A fashion business needs to deliver more than just the products and this is where branding steps in. Branding basically differentiates the label from other labels alike ...