Africa Fashion Law

We had the privilege to have an interview with an outstanding young designer, Charles Obasohan, the CEO of Michael Charles group in Nigeria. Charles definitely gave us insightful answers. This is still "The future of Africa Fashion Series" seat back and relax.    -Kindly give us a brief introduction about yourself and your brand? The Designer(Charles Obasohan) Charles:  My name is Charles Ikponmwosa Obasohan, I am a graduate of Agric Econs and Ext. and i am a Fashionprenuer and the CEO  of Michael Charles Group. Michael Charles Clothiers is an African Exquisite Bespoke Brand with International outlook born out of the quest to satisfy the high taste and love for well-tailored bespoke menswear. -What inspired you to go into fashion? Charles: Th e zest to see people and myself dress well and comfortable and me being a key player in that regard was what inspired me to go into fashion.  - What challenges have you encountered? Ch...

  Congratulations to a renowned Nigerian Artist, Wizkid, who recently collaborated  with Nike in designing a jersey. As a brand, you might want to collaborate with top brands like Nike, Adidas, Air Jordan David Tule, Tiffany Amber, Mai Atafo, H&M and so on. You might be asking yourself "How can I get a fashion partnership?" In order to get such collaboration you need to be fully ready. The Number of fashion SMEs in Africa keeps increasing daily, that's good for the economy, for new entrepreneurs, it only spells out more competition for customers, investors and media attention. Thus , it is clear why some fashion entrepreneurs have the interest in collaboration.     You need to build your business resumè, in order to get any attention from any top brand. To promote your brand and to build your resume, you can consider collaborating with Small Companies, Small retail stores, fashion bloggers, websites... Pharrel Williams didn't start his ca...

  The future of Africa Fashion Series series is an interactive series with individuals in the fashion world.. To kick start this series, we had an interview session with Bernice Asein, a young Nigerian Fashion designer and fashion illustrator in Africa. Seat back,  Relax and enjoy the interview . - A brief introduction about yourself and a brief history of your brand       Bernice: I am Bernice Asein, creative director of Marie Suave. I am a native of Ora, Owan West Local Government, Edo State, Nigeria. I am a student, fashion designer and fashion illustrator.     Marie Suave is the name of my brand and it is a combination of my mother’s first name “marie” and an English word “suave” which means charming, confident and elegant and this three adjectives I believe is what a woman should be.      Marie Suave is a contemporary fashion brand based in Lagos, Nigeria. We have been in business for two years although, unofficia...

In the year 2017, there was a major gist in the Nigerian Fashion scene about Davido  and Adebayo okelawal's partnership in creating a collection. It was not just a gist because at the Lagos Fashion and Design Week 2017, the collection was brought to reality. I am sure you are pondering:  " What brought Davido and Orange Culture together?" Well, my reply is simple, they understand the benefits of a fashion partnership. In this age, fashion partnership  has become the order of the day internationally. Many Top fashion brands collaborate with celebrities, artists and sometimes other fashion brands in creating fashion products. These top brands collaboration include:   Fenty×puma, Gigi Hadid branded hoodihoodie at Tommy Hilfiger, Maria Carey×MAC, Yeezy's partnership with Adidas, Kenzo joining force with H&M, New York based Nigerian Artist, Laolu Senbanjo Collaboration with BVLGARI. Fashion partnership has a lot of benefits, You tend to wonder; what br...