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Showing posts from June 18, 2017

What do fashion customers want?

The world is a large market where individuals  need to purchase various products in other to survive. We all can be referred to as 'customers' because every individual  at one point or the other has been a customer to another individual, a company or a business.  In the present time, an individual is open to make a choice because there are varieties of every product so basically marketers need to understand  customers. Fashion marketers need to understand what a customer wants and the service needed. I am fashion business enthusiast and over time I have grown to understand my target market and my customers. I have made mistakes and with every mistake I have learnt how to serve better. I have learnt that customers don't but what a business sells rather they buy  what those goods and services do for them. In fashion, individuals  but 'the sharp appearance, the style and the attractiveness'. Basically, fashion customers exchange their money for tw...