Fashion brands always seek to distinguish themselves from their competitors, Trademarks are widely used means of intellectual property by companies and individuals. It is important that every fashion brand has a trademark. A trademark is a symbol used to distinguish the goods and service of one company from those of its competitors and is commonly known as the "brand". It can be a designers brand name like Ejiro Amos Tafiri, Deola Saoge, Tiffany Amber but such protection extends to brand logos, such as Chanel' s double "c" Mark. Trademark is distinct from other intellectual property rights such as copyrights and design rights in that it's essential purpose is to determine the origin of a product. In effect, the trademark is the commercial substitute for one's signature. To receive federal protection, a trademark must be distinctive rather than merely descriptive. Unregistered trademarks are not protected under the law. A trademark is a merchandi...
Africa Fashion Law Legal details relating to fashion.