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Showing posts from June 4, 2017

Is a Trademark compulsory for a Fashion brand?

Fashion brands always seek to distinguish themselves from their competitors, Trademarks are widely used means of intellectual property by companies and individuals. It is important that every fashion brand has a trademark. A trademark is a symbol used to distinguish the goods and service of one company from those of its competitors and is commonly known as the "brand". It can be a designers brand name like Ejiro Amos Tafiri,  Deola Saoge, Tiffany Amber but such protection extends to brand logos, such as Chanel' s double "c" Mark. Trademark is distinct from other intellectual property rights such as copyrights and design rights in that it's essential purpose is to determine the origin of a product. In effect, the trademark is the commercial substitute for one's signature. To receive federal protection, a trademark must be distinctive rather than merely descriptive. Unregistered trademarks are not protected under the law. A trademark is a merchandi...

Tips on starting a fashion brand.

2017 is officially my third year as a fashion designer,The year I decided to commercialize my passion, I made a very precise plan, that after showcasing at a couple of fashion shows, I would become a celebrity fashion designer, that plan was just too hilarious but I believed in that plan. I made two collections in my first year and I participated in a fashion show competition where different designers showcased their designs for the star price, that was my first attempt in fashion and I had a marvellous life changing experience. So, you have a passion for fashion and you need to start up a fashion brand, you must be consistent, hardworking,  prayerful and patient. Starting up a fashion business is not an easy task but if you have a great deal of passion for it, the difficulties you will face won't discourage you. So I will be giving valuable tips on starting a fashion brand, tips I used, tips I learnt, tips I failed to apply, general tips on starting a fashion brand. 1- C...

The Africa Fashion Law....

Fashion!Fashion!Fashion! Sometimes I wonder why I am addicted to the word. I am a law student with diverse interests but my love for fashion and law is definitely not questionable. I made a discovery some years back about a unique aspect of Law, which is a combination  of fashion law, this amazing aspect of Law is FASHION LAW. Fashion Law is a legal field encompassing issues that arise throughout the life of a fashion business, it is an established field of study and practice that covers various fundamental issues which includes intellectual property protection, financing, manufacturing, marketing, employment  and laborlab or laws, customs and retailing of fashion products. The African Fashion in the present time has gained recognition in the global fashion industry. Fashion is celebrated daily and the industry has created countless entrepreneurs in Africa countries especially Nigeria. Lagos like Milan, Paris, London, New York is a fashion center. The Nigerian fashion in...