The importance of a license agreement cannot be over emphasized. I am sure you wondering, what a license agreement means? In legal terms, A lincense agreement is a legal contract between two parties, known as the licensor and the licensee. Are you aware that for many companies, licensing is an opportunity to expand, you go sky rocket with licensing. Licensing can increase a brands reach, audience and revenue through royalties. You might ask, what part does a license agreement play in fashion? For every fashion business, a license agreement can be used. In fashion, Licensing means when a brand gives permission to a company to use their name on a merchandise. While I was making my research, I thought to myself "why would a brand decide to license out their name?" As a brand owner you want to increase your brand value and revenue, then you should consider licensing. Brands frequently license out the name of their companies to produce unique goods which require ...
Africa Fashion Law Legal details relating to fashion.