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Showing posts from November 26, 2017

The Future of Africa Fashion- ERADICATING COUNTERFEIT FASHION

I am so excited to start the   AFL end of the year series, the series is called The Future of Africa Fashion series. While studying on a fateful day, I thought to myself the Africa Fashion Industry has every capacity to grow and it can contribute to the economic growth of countries in Africa. The Fashion Industry is embedded with great potentials but there are some aspects which need to be eradicated or curbed and some aspects which need to be developed. The Future of Africa Fashion Series primarily focuses on the development of the Africa Fashion industry. The focal point of this post is the eradication of counterfeit fashion/counterfeiting. Counterfeit fashion refers to fake clothing, accessory, footwear, handbags, cosmetics of major brands. Counterfeiting is ultimately an infringement of the legal rights of an owner of an intellectual property. Stealing of original ideas is the worst form of theft in the fashion industry. It is a common attitude for law enforcement a...